Calphalon Site Relaunch
Created marketing content and SEO optimized product detail content for 800+ items.
Levolor Site Relaunch
Wrote homepage banners, inspirational articles, and product configurator with learn more copy.
Macy's Product Advisor
Content strategy and copy for product chooser in flagship Herald Square store and on macys.com.
Since 1993
Dena O'Neal
A senior copywriter and content strategist, Dena has over 20 years of marketing and advertising experience across top brands and leading retailers. She’s skilled at balancing creativity with strategy, developing engaging, data-driven content that converts shoppers into buyers. As a team leader, she mentors junior writers and manages complex projects and timelines. Specialties include:
eCommerce Product Content and Strategy
Amazon, Walmart, and Major Retailer Copy Content
Amazon A+, Webcollage, and Rich Media Development
Copywriting and Creative Development
Website Copy, Blogs and Articles
Brand Voice and Positioning
Product Information Management
SEO Optimization
Print Catalogs and Collateral
Editorial Calendar Planning