Content Strategy / Copywriting
Georgia-Pacific
Our team was challenged to develop new content for their top 50 eCommerce products across all brands including Dixie, Vanity Fair, Quilted Northern, and more. To fill gaps, I recommended a mix of new photography, copy updates, keyword refresh, A+ pages, and graphic design assets. The brands saw results and rolled the updates out across multiple products and retailers.
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Content Strategy / Copywriting
Hershey eCommerce
The Hershey Company wanted to improve year-round sales for their top 11 eCommerce-exclusive candy products. After auditing existing content on Amazon and Walmart, I recommended new photography, copy updates, keyword refresh, A+ pages, and new graphic design assets. The results were impressive with immediate sales lifts.
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Content Strategy / Copywriting
Hasbro Frozen 2 on Amazon
Hasbro engaged CreativeDrive to help launch nearly 50 Frozen 2 toys on Amazon. I worked with our video, photography, and design team to develop an Amazon strategy for both base and enhanced content. Sales were impressive, with Hasbro reporting in as the #1 Frozen 2 toy brand on Amazon.
Content Strategy / Copywriting
Calphalon.com
Updated premium cookware site as part of WebSphere migration. I validated, rewrote, standardized and SEO optimized entire product catalog (850 items) as well as established and mapped attributes. I developed site navigation and over 100 pieces of marketing content including comparison guides, cooking articles, and more.
Content Strategy / Copywriting
Levolor.com
Updated premium blinds and shades site with new, SEO optimized product detail and product feature page copy, long-form inspirational articles, "learn more" copy in custom product configurator, and completely rewritten FAQ section addressing hundreds of customer concerns.
Content Strategy / Copywriting
Calphalon
Advisor
Macy's approached Calphalon to develop an in-store app for the relaunch of their Herald Square home store. I wireframed concept and wrote content, and used 3rd party vendor Smart Assistant to help build. Product was successful in store and is now being rolled out to other retailers.
Copywriting
Paper Mate InkJoy
While Brand worked with their creative agency to develop concept and tagline, I was asked to extend the concept and create energetic, joyful product descriptions, feature/benefit content, and meta tags and titles for the site launch.
Content Strategy
Levolor Blinds & Shades Advisor
Collaborated with UX and Brand to develop in-store and online chooser tool to walk customers through a complex product category. This series of questions was designed to identify customers' window covering needs and preferences then present a range of appropriate products.
Copywriting
Amazon A+
It's proven that A+ enhanced content pages can boost conversion 3-10%. I have created hundreds of pages across multiple brands, utilizing existing assets or creating new in order to work within the Amazon Vendor Central module format.
Copywriting
Print Catalogs
Working in-house as well as with agencies, I have written fashion, home, and holiday catalogs for Macy's, Bloomingdale's, Home Depot Direct, 10 Crescent Lane, Bassett Furniture, and more.
Brand Strategy
Product
Guidelines
Developed copy strategy and product commercialization guidelines to help align retailer messaging and visual communication for product launches.
Copywriting
Packaging
Developed taglines, feature & benefit bullets, and callouts for 100+ new Calphalon product packages. Wrote consumer-targeted back of pack collection copy for all Goody hair accessories packages as part of their total brand refresh.